Plans for the FINA/airweave Swimming World Cup 2017 presented by EIFFEL were unveiled on Friday. For the first time since 2013, the Netherlands will host a FINA World Cup event this summer.
The organization of the third World Cup of the season is a co-operation of the Royal Dutch Swimming Federation (KNZB), the municipality of Eindhoven, the Province of Noord-Brabant and sports marketing agency TIG Sports. Pieter van den Hoogenband has been appointed as tournament director.
During a presentation in the Pieter van den Hoogenband zwemstadion, the three-time Olympic champion explained the format of the tournament. The World Cup in Eindhoven is part of a series of nine tournaments. The best swimmers in the world will compete over 2-million-dollar prize money from August to November. Eindhoven is the third stop of the World Cup, other locations include Moscow, Berlin and Tokyo.
In the Pieter van den Hoogenband zwemstadion, 2,500 spectators can cheer on their favorite swimmers during the World Cup. The two-day tournament provides an attractive setting for visitors, tv-viewers and athletes. The program consists of series in the morning and finals in the evening. With more than ten finals in a three-hour time frame a compact and attractive program is ensured. An upgrade of the stadium and the addition of extra sound and lighting, makes the races even more attractive to watch.
The organization of the FINA/airweave Swimming World Cup in Eindhoven is made possible by investments of the province of Noord-Brabant and the city of Eindhoven in the improvement of the Pieter van den Hoogenband zwemstadion.
Presenting Partner EIFFEL
On Friday it was announced that EIFFEL will be the Presenting Partner of the World Cup in Eindhoven.
EIFFEL has a long standing involvement in swimming, notably by partnerships with Pieter van den Hoogenband and Ranomi Kromowidjojo.
Monique Noomen-Greve, managing director of EIFFEL is looking forward to the World Cup in Eindhoven: “Top athletes and top coaches provide a daily inspiration for us. They motivate us and they provide us with a mirror. That is why we have become Presenting Partner of the FINA/airweave Swimming World Cup in Eindhoven.”
Setting a new standard
The KNZB and TIG Sports aim to organize a World Cup event annually. It is their joint aspiration to organize a tournament that is distinctive from all other swimming events both nationally and internationally.
André Cats, technical director of the KNZB, is excited about the arrival of the World Cup to Netherlands: “With this World Cup we guarantee an international tournament in Netherlands with the participation of the international elite athletes. It gives our national swimmers the opportunity to show themselves in front of a home crowd. Not only in terms of performance we are eager to reach our highest potential, we aim to bring the entire organization of the event to the next level. ”
Pieter van den Hoogenband expects this World Cup to set a new standard: “The World Cup will take place only two weeks after the World Cup Swimming in Budapest as many of the athletes will be in top condition. It is an excellent opportunity to come and watch the best Dutch- and international swimmers perform. I expect we are going to see some seasonal peaks in Eindhoven in a setting that has never been seen before in swimming. “